PENDAMPINGAN PEMBUATAN KONTEN MENARIK DALAM PENINGKATAN KREATIFITAS MARKETING UMKM (USAHA MIKRO KECIL DAN MENENGAH) “KRIUKNYA”

: http://dx.doi.org/10.32478/ngabekti.v1i2.2048
Published : 2023-12-30 | Abstract viewsc: 30 | PDF views: 18
------------------------------------------------------------------------------------------------
: Hilyah Ashoumi(1*), Khotim Fadhli(2), Muhammad Kris Yuan Hidayatulloh(3), Didin Sirojudin(4), Tholib Hariono(5),

(1) Universitas KH. A. Wahab Hasbullah Jombang
(2) Universitas KH. A. Wahab Hasbullah Jombang
(3) Universitas KH. A. Wahab Hasbullah Jombang
(4) Universitas KH. A. Wahab Hasbullah Jombang
(5) Universitas KH. A. Wahab Hasbullah Jombang
(*) Corresponding Author

Abstract


The problem faced in UMKM Kriuknya  is the marketing system, where when marketing products online they still use the old method, namely only by posting original product photos. This lack of marketing reach affects the turnover and profits earned. Based on these problems, a community service programme based on science and technology is carried out. This community service activity is to create content as an effort to increase the marketing of UMKM Kriuknya products in Pacarpeluk Village, Megaluh Jombang. The purpose of this activity is that UMKM can do digital marketing by utilising social media so that their marketing reach is even wider. In assisting the creation of interesting content for UMKM Kriuknya, the approach method used is Asset Based Community Development (ABCD). this approach will help UMKM Kriuknya explore unique potential, such as special expertise, local resources, or interesting business stories. The content creation assistance that has been carried out includes; assistance in making pamphlet designs, making content for Whatsapp and Instgram social media consumption and assistance in making content through videos shared on the YouTube channel and making advertising scripts for the benefit of advertising videos.

Keywords


Micro, Small and Medium Enterprises, Content, Marketing, Creative

Full Text:

PDF

References


Bahri, Arsad, Usman Mulbar, Andi Suliana, “KAJIAN PEMBERDAYAAN UMKM KOTA MAKASSAR SEBAGAI UPAYA PENINGKATAN KESEJAHTERAAN PELAKU USAHA.” Jurnal Inovasi dan Pelayanan Publik Makassar 3, no. 1 (June 6, 2019): 37–53. Accessed October 19, 2023. https://bppd-makassar.e-journal.id/inovasi-dan-pelayanan-publik/article/view/47.

Eri Werdani, Riandhita, Nurul Imani Kurniawati, Johan Bhimo Sukoco, Anafil Windriya, Dian Iskandar, “Pelatihan Pemasaran Produk Homemade Melalui Sosial Media.” JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) 4, no. 1 (March 16, 2020): 1–5. Accessed October 19, 2023. https://jurnalnasional.ump.ac.id/index.php/JPPM/article/view/4655.

Halim, Abdul. “PENGARUH PERTUMBUHAN USAHA MIKRO, KECIL DAN MENENGAH TERHADAP PERTUMBUHAN EKONOMI KABUPATEN MAMUJU.” GROWTH Jurnal Ilmiah Ekonomi Pembangunan 1, no. 2 (April 25, 2020): 157–172. Accessed October 19, 2023. https://stiemmamuju.e-journal.id/GJIEP/article/view/39.

Nurlina, Nurlina. “PERAN DAYA SAING DALAM MEMEDIASI PENGARUH KEPEMIMPINAN DAN KINERJA INDUSTRI KREATIF.” Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) 4, no. 2 (October 16, 2020): 84–94. Accessed October 19, 2023. https://ojs.uho.ac.id/index.php/JUMBO/article/view/14720.

Putri, Sedinadia. “PERAN PEMBIAYAAN SYARIAH DALAM PENGEMBANGAN UMKM DI INDONESIA.” Al Hisab: Jurnal Ekonomi Syariah 1, no. 2 (June 30, 2021): 1–11. Accessed October 19, 2023. https://jurnal.sties-baktiya.ac.id/index.php/alhisab/article/view/67.

Septiawan, Redho Dwi, and Viola De Yusa. “PENGARUH CONTENT MARKETING DAN SOCIAL MEDIA YOUTUBE 3SECOND TV TERHADAP MINAT BELI PRODUK 3SECOND.” MANAJEMEN 3, no. 1 (May 13, 2023): 25–33. Accessed October 19, 2023. https://journal.politeknik-pratama.ac.id/index.php/IMK/article/view/214.

Sidik, Ahmad, Fathan Fadhil, Lukman Dwi, Nur Agi Romadon, Mildan Vicky Ramadhan, Surya Wijaya, Adi Sulistio, et al. “Pendampingan Dan Sosialisasi Kepada UMKM Dengan Metode ABCD Sebagai Upaya Peningkatan Ekonomi Masyarakat.” Kampelmas 2, no. 1 (April 30, 2023): 129–139. Accessed October 19, 2023. https://proceedings.uinsaizu.ac.id/index.php/kampelmas/article/view/627.

Untari, Dewi, and Dewi Endah Fajariana. “Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik).” Widya Cipta: Jurnal Sekretari dan Manajemen 2, no. 2 (September 25, 2018): 271–278. Accessed October 19, 2023. https://ejournal.bsi.ac.id/ejurnal/index.php/widyacipta/article/view/4387.

Yunita, Dessy, Ahmad Widad, Yuliansyah M Diah, and Wita Farla. “Pembuatan Content Marketing Sebagai Strategi Menumbuhkan Brand Awareness Bagi Pelaku Usaha Di Era Pandemi Covid-19.” Sricommerce: Journal of Sriwijaya Community Services 2, no. 2 (November 23, 2021): 89–96. Accessed October 19, 2023. http://jscs.ejournal.unsri.ac.id/index.php/jscs/article/view/38.


Article metrics

Abstract views : 30 | views : 18


DOI: http://dx.doi.org/10.32478/ngabekti.v1i2.2048

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Ngabekti: Jurnal Pengabdian Kepada Masyarakat

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.